Arctic Fox

If you're passionate enough about something, you'll find yourself so consumed by it that it becomes a part of who you are. You don't just 'like' the color green - your happy place is deep-rooted within sage and emerald. With Arctic Fox, hair color has become so customizable that you can create your own perfect color or share someone else's. Made during the Texas Creative Sequence: AD: Danielle Penet AD: Emily Yu